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Career Highlight:
MARKETING, BRANDING, CHANGE MANAGEMENT & LEADERSHIP

Director of Marketing — GSI

Challenge

To improve performance, capabilities, and professionalism of marketing department for global e-publishing company serving legal and financial services industries...

Strategy

Aligned professionalism of the organization with its target market ? top 200 national law firms. Replaced programmers and data entry personnel. Staffed marketing with talented graphics designer, webmaster and three marketing professionals. Acquired outside lists. Clean database.

Impact

Built a formidable, high-value marketing department capable of supporting a full range of corporate business development, marketing, and sales activities. Delivered double-digit increases in sales annually; expanded contacts with users fourfold. Strengthened brand and increased target market awareness.

Strength

Strategic simplicity / 3D vision, ability to formulate full-scale plan and execution to deliver needed results.