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Career Highlight:
INNOVATION & LEADERSHIP

President, CEO & Publisher — FEND

Challenge

To stop publisher's declining circulation and sales revenues of mature flagship product in niche-market…

Strategy

Replaced status quo with bold new mission supported by innovative online product offering targeted to all customers and aggressively marketed through all industry participants. Created destination site for Federal employees.

Impact

Delivered 100% ROI of cost of website development and marketing initiatives within 30 days.

Strength

Creativity, marketing expertise, technological orientation, and relationship building.